Welcome to Checkered Flag Toyota
Begin your finance application online
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.

Unleash Confidence on the Road
Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.

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Parts & Accessories
Explore our comprehensive parts and accessories center, where you'll find everything you need to enhance and personalize your vehicle's performance and style.
Welcome to Checkered Flag Toyota
Thank you for taking the time to learn more about Checkered Flag Toyota, where we proudly serve individuals and families in the greater Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton area. At our dealership youāll find a premium selection of the newest Toyota models in addition to a hand-selected inventory of used and certified pre-owned vehicles. Test drive popular models like the Toyota Camry, Toyota Prius, and Toyota RAV4, and find out everything else that Checkered Flag Toyota can do for you.
Checkered Flag has been in business for over half a century, and in that time weāve built a business model that consistently puts the customer first. This starts with our fair, haggle-free, up-front pricing. What that means for you is youāre guaranteed a competitive price every time, and you wonāt have to worry about going through the anxiety and waste of time that often accompanies buying a new car.
Our finance department will also help you secure quick and easy financing with competitive rates and affordable monthly payments. If youāre not completely satisfied with your purchase, bring it back thanks to our 3-Day Money Back Guarantee.
Toyota is known for building dependable vehicles, but every car needs to be maintained. At our service department, factory-trained and certified Toyota technicians know how to handle everything from standard maintenance to major repairs. Buy your vehicle for us and enjoy lifetime oil and filter changes, help with Virginia state inspections, towing, loaner vehicles and shuttles, and car washes.
Find out what so many drivers have already discovered by checking out Checkered Flag Toyota at 5301 Virginia Beach Blvd. in Virginia Beach, VA.
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Our Reviews
Wow, what a treat! I came in for service, which was fine, but now I get the luxury of a permanent subscription nag screen every time I start my car. How thoughtful of Toyota to remind me daily that Iām not paying extra for something I donāt want. Itās like having a pushy salesperson living in my dashboard. Truly cutting-edge customer experience! If only ignoring it made it go away⦠but no, Toyota really wants me to know what Iām missing out on. Thanks, I guess.
Scheduled online and had service on next day. Thanks
They are realy taking care of their customers. Exceptional service. Giving free ride and pick you up when vehicle is ready. Thank you Checkered Flag.
Service here is great. It felt like im vip.
Excellent treatment and honest deal.
I recently had the pleasure of working with Mr. Bryan Sullivan (salesman) at Checkered Flag Toyota. He took the time to truly listen to my needs, preferences, and budget, never once making me feel pressured or rushed. His extensive knowledge of the vehicles and clear explanations of each option helped me feel confident and well-informed throughout the entire process. In an industry where customer service can sometimes feel transactional, Bryan truly made it personal. His commitment to making sure I left happy was evident every step of the way. If you're looking for an honest, knowledgeable, and genuinely caring salesperson, I highly recommend asking for "Bryan' at Checkered Flag Toyota in Virginia beach area. He turned what is often a daunting experience into an enjoyable and exciting one. Iāll definitely be returning for future purchases and recommending him to friends and family!
Appreciated the prompt response from Scarlette and the video from the technician showing me the recommended services. Great Team Effort that will keep me coming back.
Brought our company vehicle in for an inspection. They were pretty quick about it.
Our sales associate, Danny Dalton made our first experience purchasing from Checkered Flag Toyota a first rate experience. No pressure sales tactics. He just wanted to help us find what weāre looking for.