Welcome to Checkered Flag Toyota
Begin your finance application online
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.
Unleash Confidence on the Road
Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.
upgrade your vehicle
Parts & Accessories
Explore our comprehensive parts and accessories center, where you'll find everything you need to enhance and personalize your vehicle's performance and style.
Welcome to Checkered Flag Toyota
Thank you for taking the time to learn more about Checkered Flag Toyota, where we proudly serve individuals and families in the greater Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton area. At our dealership you’ll find a premium selection of the newest Toyota models in addition to a hand-selected inventory of used and certified pre-owned vehicles. Test drive popular models like the Toyota Camry, Toyota Prius, and Toyota RAV4, and find out everything else that Checkered Flag Toyota can do for you.
Checkered Flag has been in business for over half a century, and in that time we’ve built a business model that consistently puts the customer first. This starts with our fair, haggle-free, up-front pricing. What that means for you is you’re guaranteed a competitive price every time, and you won’t have to worry about going through the anxiety and waste of time that often accompanies buying a new car.
Our finance department will also help you secure quick and easy financing with competitive rates and affordable monthly payments. If you’re not completely satisfied with your purchase, bring it back thanks to our 3-Day Money Back Guarantee.
Toyota is known for building dependable vehicles, but every car needs to be maintained. At our service department, factory-trained and certified Toyota technicians know how to handle everything from standard maintenance to major repairs. Buy your vehicle for us and enjoy lifetime oil and filter changes, help with Virginia state inspections, towing, loaner vehicles and shuttles, and car washes.
Find out what so many drivers have already discovered by checking out Checkered Flag Toyota at 5301 Virginia Beach Blvd. in Virginia Beach, VA.
Get Directions To Our Dealership.
Our Reviews
Excellent service experience as usual. 13 year Checkered Flag customer
Great customer service
Amazing customer service every time!
Super place
The salesforce wants to be part of your life forever. It will do anything and everything in order to keep you happy!!
This was the simplest and easiest car purchase I've ever experienced. I've driven cars for 48 years. Driven Toyotas for the last 38. Toyota's are great.
Great service
The customer service is phenomenal! This is the only place I go to get my vehicle serviced because of their efficiency and professionalism.
Professional and respectful. Honest reporting on your vehicle during its service. Highly recommend.
Chris Miller was fantastic. Went above and beyond in customer service. And overall, very much appreciated both my experience and the service I received. I’m a big fan of the no haggle approach, and you all were very fair in both pricing and trade in value. Hats off to your team at Checkered Flag! Job well done.
Great experience with Checkered Flag - Jin was very helpful and easy to work with. Made purchasing pretty painless, even as an out-of-state buyer. Would definitely work with them again.
Checkered Flag Toyota is awesome. The service department is first class and the sales division is excellent as well. Bad experience with Hall Toyota, I won't buy or service with Hall Toyota in Virginia Beach as they should not be representing Toyota at all. Checkered Flag will be my dealer for life---S.T. M., Virginia Beach, Virginia
Alyssa was awesome! Prompt, knowledgeable and helpful. I had a great experience and will be returning!
Dante Bryant was an amazing salesman! His recommendations were great and i am in love with my new car!
Thank you to Brian and Paul for fixing my Hydundai Cherry .I ran over something and messed up my bottom and side rear and they put it back together so quickly together .I definitely recommend them and they’re kindness .
Salesperson Ryan M. was very helpful and professional. The whole process went smoothly and quickly. I highly recommend Checkered Flag Toyota in Virginia Beach.
I loved my experience with them it was quick and easy to keep up with them.
We had an excellent experience with Checked Flag and our salesperson, Pete Levitt. Very professional, and no high-pressure sales tactics. Pete went above and beyond to teach us about the features of the RAV4 we purchased, even after the deal was already done. We drove more than three hours to buy the vehicle from Checkered Flag, and it was well worth the trip.
Dealership is very accomodating and the staffs are nice too. I highly recommend this dealership. For me, the best place to get your Toyota vehicle.
Great place, great customer service. You are in good hands at this dealership.
Outstanding, quality service!
Professional staff, high tech skill Nice facilities, huge parking lot with very nice show room for new TOYOTA vehicles for sale.
My experience with Checkered Flag Toyota when purchasing my 2025 Camry hybrid was a good one. My salesperson Alex was enthusiastic yet laid back,. I was able to get my payment down to the neighborhood that I wanted it minus the extra warranties I purchased which was all of them because it only added $60 to my payment which I thought was reasonable considering the price for the bundle. The car itself is awesome!! Quiet, powerful, spacious and luxurious for it to be an LE. I will definitely consider purchasing my next vehicle from them being that I am a loyal Checkered Flag customer (I bought my previous vehicle from Checkered Flag Hyundai).
We had a fantastic experience purchasing our new Toyota. The customer service was outstanding, the pricing was more than fair, and we enjoyed working with Vick, our salesperson. I would highly recommend to anyone in the market for a new car.
Awesome service