Open Today! Sales: 9am-7pmService: 7am-6pm

Haggle Free. Commission Free. 3 Day Money Back Guarantee.

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Haggle Free. Commission Free. 3 Day Money Back Guarantee.

ONE SIMPLE PRICE. NO HASSLE. NO SURPRISES. START SHOPPING

Open Today! Sales: 9am-7pm

Open Today! Service: 7am-6pm

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Hi, I’m a Product Specialist at Checkered Flag,
and I am not paid on commission…

We’ve changed the way we do business to put the FUN back into buying cars.

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Lifetime Benefits

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See What Our Customers Are Saying

Google Mar 21, 2023

Google Mar 17, 2023

This is the first time I have used Checkered Flag Toyota Service on Virginia Beach Blvd. in Virginia Beach and I am more than pleased with their service. My 2004 Toyota hasn't driven this well since I bought it! I have also recommended it to my sister.

Google Mar 12, 2023

Google Mar 7, 2023

It took very very long...

Cars Feb 28, 2023

We walked into the Toyota Checkered Flag in Virginia Beach and was greeted by our saleswoman Ms. Celia she was very professional and knowledgeable. We could tell that she had great customer service and was very pleasant to work with. She allowed us to test drive the vehicle on two occasions as we did not purchase the same day. On the 3rd day I decided to purchase she met me after taking care of a previous customer because I arrived unannounced. Our hats are off to Celia and the Checkered Flag staff for a job well done. We are very ...

Welcome to

Checkered Flag Toyota

Thank you for taking the time to learn more about Checkered Flag Toyota, where we proudly serve individuals and families in the greater Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton area. At our dealership you’ll find a premium selection of the newest Toyota models in addition to a hand-selected inventory of used and certified pre-owned vehicles. Test drive popular models like the Toyota Camry, Toyota Prius, and Toyota RAV4, and find out everything else that Checkered Flag Toyota can do for you.

Checkered Flag has been in business for over half a century, and in that time we’ve built a business model that consistently puts the customer first. This starts with our fair, haggle-free, up-front pricing. What that means for you is you’re guaranteed a competitive price every time, and you won’t have to worry about going through the anxiety and waste of time that often accompanies buying a new car.

Our finance department will also help you secure quick and easy financing with competitive rates and affordable monthly payments. If you’re not completely satisfied with your purchase, bring it back thanks to our 3-Day Money Back Guarantee.

Toyota is known for building dependable vehicles, but every car needs to be maintained. At our service department, factory-trained and certified Toyota technicians know how to handle everything from standard maintenance to major repairs. Buy your vehicle for us and enjoy lifetime oil and filter changes, help with Virginia state inspections, towing, loaner vehicles and shuttles, and car washes.

Find out what so many drivers have already discovered by checking out Checkered Flag Toyota at 5301 Virginia Beach Blvd. in Virginia Beach, VA.

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