Open Today! Sales: 9am-7pmService: 7am-6pm

Welcome to Checkered Flag Toyota

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Welcome to Checkered Flag Toyota

Open Today! Sales: 9am-7pm

Open Today! Service: 7am-6pm

Schedule Service

Hi, I’m a Product Specialist at Checkered Flag,
and I am not paid on commission…

We’ve changed the way we do business to put the FUN back into buying cars.

learn more

Lifetime Benefits

Experience these EXCLUSIVE benefits when shopping at Checkered Flag Toyota

See What Our Customers Are Saying

Google Jun 8, 2023

Great service and friendly people. Everything done in a timely manner and they have weekend hours which not many service centers have.

Google Jun 8, 2023

Extremely prompt, professional, and friendly service. Impeccably clean facility, excellent updates throughout the process. Nick rocks!!!

Google Jun 7, 2023

I had a great experience at Checkered Flag Toyota with Samantha helping me out and personally overseeing my entire purchase experience from start to finish! She was very flexible and understanding when I wanted to view several different options for used and then new cars and showed me exactly what I wanted and asked for without being overly pushy or steering me in a certain direction like other dealerships I’ve experienced. She did not try to force anything and listened to what I was asking for. Samantha kept me in mind even after I had already put a deposit ...

Google Jun 7, 2023

Hands down best car buying experiences. Samantha M was so amazing. And I love love love my new Rav!

Google Jun 4, 2023

Great dealership. Marc is absolutely wonderful. Thank you for being patient, finding alternatives, but most importantly getting me in the car that I originally came for.

Welcome to

Checkered Flag Toyota

Thank you for taking the time to learn more about Checkered Flag Toyota, where we proudly serve individuals and families in the greater Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton area. At our dealership you’ll find a premium selection of the newest Toyota models in addition to a hand-selected inventory of used and certified pre-owned vehicles. Test drive popular models like the Toyota Camry, Toyota Prius, and Toyota RAV4, and find out everything else that Checkered Flag Toyota can do for you.

Checkered Flag has been in business for over half a century, and in that time we’ve built a business model that consistently puts the customer first. This starts with our fair, haggle-free, up-front pricing. What that means for you is you’re guaranteed a competitive price every time, and you won’t have to worry about going through the anxiety and waste of time that often accompanies buying a new car.

Our finance department will also help you secure quick and easy financing with competitive rates and affordable monthly payments. If you’re not completely satisfied with your purchase, bring it back thanks to our 3-Day Money Back Guarantee.

Toyota is known for building dependable vehicles, but every car needs to be maintained. At our service department, factory-trained and certified Toyota technicians know how to handle everything from standard maintenance to major repairs. Buy your vehicle for us and enjoy lifetime oil and filter changes, help with Virginia state inspections, towing, loaner vehicles and shuttles, and car washes.

Find out what so many drivers have already discovered by checking out Checkered Flag Toyota at 5301 Virginia Beach Blvd. in Virginia Beach, VA.

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