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Grand Highlander Hybrid

Grand Highlander Hybrid

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Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.

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Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.

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Welcome to Checkered Flag Toyota

Thank you for taking the time to learn more about Checkered Flag Toyota, where we proudly serve individuals and families in the greater Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton area. At our dealership you’ll find a premium selection of the newest Toyota models in addition to a hand-selected inventory of used and certified pre-owned vehicles. Test drive popular models like the Toyota Camry, Toyota Prius, and Toyota RAV4, and find out everything else that Checkered Flag Toyota can do for you.

Checkered Flag has been in business for over half a century, and in that time we’ve built a business model that consistently puts the customer first. This starts with our fair, haggle-free, up-front pricing. What that means for you is you’re guaranteed a competitive price every time, and you won’t have to worry about going through the anxiety and waste of time that often accompanies buying a new car.

Our finance department will also help you secure quick and easy financing with competitive rates and affordable monthly payments. If you’re not completely satisfied with your purchase, bring it back thanks to our 3-Day Money Back Guarantee.

Toyota is known for building dependable vehicles, but every car needs to be maintained. At our service department, factory-trained and certified Toyota technicians know how to handle everything from standard maintenance to major repairs. Buy your vehicle for us and enjoy lifetime oil and filter changes, help with Virginia state inspections, towing, loaner vehicles and shuttles, and car washes.

Find out what so many drivers have already discovered by checking out Checkered Flag Toyota at 5301 Virginia Beach Blvd. in Virginia Beach, VA.

Our Reviews

Google May 13, 2025

Wow, what a treat! I came in for service, which was fine, but now I get the luxury of a permanent subscription nag screen every time I start my car. How thoughtful of Toyota to remind me daily that I’m not paying extra for something I don’t want. It’s like having a pushy salesperson living in my dashboard. Truly cutting-edge customer experience! If only ignoring it made it go away… but no, Toyota really wants me to know what I’m missing out on. Thanks, I guess.

Google May 12, 2025

Google May 10, 2025

Scheduled online and had service on next day. Thanks

Google Apr 28, 2025

They are realy taking care of their customers. Exceptional service. Giving free ride and pick you up when vehicle is ready. Thank you Checkered Flag.

Google Apr 18, 2025

Google Apr 11, 2025

Google Apr 1, 2025

Service here is great. It felt like im vip.

Google Mar 21, 2025

Excellent treatment and honest deal.

Google Mar 19, 2025

I recently had the pleasure of working with Mr. Bryan Sullivan (salesman) at Checkered Flag Toyota. He took the time to truly listen to my needs, preferences, and budget, never once making me feel pressured or rushed. His extensive knowledge of the vehicles and clear explanations of each option helped me feel confident and well-informed throughout the entire process. In an industry where customer service can sometimes feel transactional, Bryan truly made it personal. His commitment to making sure I left happy was evident every step of the way. If you're looking for an honest, knowledgeable, and genuinely caring salesperson, I highly recommend asking for "Bryan' at Checkered Flag Toyota in Virginia beach area. He turned what is often a daunting experience into an enjoyable and exciting one. I’ll definitely be returning for future purchases and recommending him to friends and family!

Google Mar 14, 2025

Appreciated the prompt response from Scarlette and the video from the technician showing me the recommended services. Great Team Effort that will keep me coming back.

Google Mar 5, 2025

Google Mar 2, 2025

Brought our company vehicle in for an inspection. They were pretty quick about it.

Google Mar 2, 2025

Google Feb 28, 2025

Our sales associate, Danny Dalton made our first experience purchasing from Checkered Flag Toyota a first rate experience. No pressure sales tactics. He just wanted to help us find what we’re looking for.

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